Reblog Steven Hughes’ SumbleUpon blog at Geekless Tech

What is StumbelUpon? – StumbleUpon is a veteran in the Content Discovery space. SU was founded way back in early 2002. SU has over 20 million users, and a Global Alexa Traffic Rank of 125. Nice numbers, but not exactly Facebook. SU’s platform allows their users … (Read more from the link). 


#EAvChat summary 6/21/2012

  1. EmpireAve
    We will discuss how to use Klout for networking and online influence measurement today on #EavChat at 7pm EST hope you can join RT @eavchat
  2. eavmogul
    I’m really keen to find out pals views on Klout. I wanted Klout scores in the app, but they saw #EmpireAve as a competitor. #eavchat
  3. ToolsChat
    Get the chrome extension you can hover over people and see their score RT @FangFeng88: like to see #klout scores #eavchat
  4. eavmogul
    @FangFeng88 Ditto. Unfortunately it can’t happen. Least not with #Klout. If there’s enough demand, I’ll build in #PeerIndex #eavchat
  5. Question #1: Do you all see K accumulation as “influential” or should content be the deciding factor when making a leaderboard?
  6. mqtodd
    Q1 Do you all see K accumulation as “influential” or should content be the deciding factor when making a leaderboard? #eavchat
  7. danajlange
    A1 Content is king! Klout is nice, but doesn’t always reflect influence and can be manipulated. #EAvChat
  8. FangFeng88
    A1. I don’t like K to be the only measurement. NW content should be put more weights #eavchat
  9. SteveCassady
    A1) I posted picture of daughters camp picture on FB, got lot of clicks & comments, K went up 2 points. Not sure that’s influence #eavchat
  10. mqtodd
    Klout has a “content influence ” leaderboard for most topics RT @askaaronlee @stevecassady @danajlange @danijellap content for me #eavchat
  11. AskAaronLee
    @SteveCassady I always think klout as a activity measure, which in this case reflects your comments, likes, clicks etc #eavchat
  12. mqtodd
    Problem with not using K as a measurement for popularity is that topic/brand & Klout do not get traffic or promotion #eavchat
  13. mqtodd
    Visit say the Klout “Social Media” topic you see content influencers K leaders & “Best Content” #eavchat
  14. EAvChat
    Klout is bringing its own version out any day RT @stevecassady That is where @Kred has an advantage with its community influence #eavchat
  15. Question #2: How coudl we make Empire Avenue more “influential”? Alexa rankings have been steady but not rising

  16. mqtodd
    Q2 How could we make Empire Avenue more “influential”? Alexa rankings have been steady but not rising #eavchat
  17. hashtracking
    @toolschat @SteveCassady @mqtodd oh yeah! #eavchat lots of cool stuff coming and what looks like a launch for us in August!
  18. SteveCassady
    A2) What Empire Ave gives me that others don’t is a by network score. Interesting to see the mix of SM used to get results. #eavchat
  19. eavmogul
    Q2 I think if people realised how great a platform it is, it’s influence would rise. #eavchat
  20. SteveCassady
    A2) I think more support for newbies. The big boys max out quickly for good ones, no way they have capital to buy back 300 ers #eavchat
  21. eavmogul
    @EmpireAve I think a lot of people don’t get what they’re meant to do to start off with. #eavchat
  22. eavmogul
    I would suggest people need to understand to get involved in the communities. That’s how you immerse into the game quickly. #eavchat
  23. mqtodd
    From next week @qrkim and I run a live on air G hangout for newbies RT @FangFeng88 Learning curve for #EAV is sharp #eavchat
  24. Question #3: Do you have a strategy for combining Empire Avenue and Klout? (This has been useful for me

  25. mqtodd
    A3 Empire Avenue, Twitter and Klout are a great combination. Tweet after buying & also promote K leaderboards & lists #eavchat
  26. mqtodd
    You are true “engagers” – should be more #Eav & Klout points 4 tweets in chats! @AskAaronLee @SteveCassady @danajlange #eavchat
  27. SteveCassady
    @mqtodd Another advantage for Kred, you can get “Credit” for your twitter chat online communities that you have built. #eavchat
  28. Question #4: How often do you visit the Klout website? What could be made better for you there? 

  29. AskAaronLee
    @mqtodd I don’t visit klout very often. I don’t get any benefits from using it. No perks too #eavchat.
  30. eavmogul
    A4: I used to visit a lot, but got frustrated that the score didn’t reflect what I was or wasn’t doing. #eavchat
  31. sallykwitt
    I go to klout every day or so for actions from my FB groups. I tweet as a reward for ppl that buy a lot of my shares. #eavchat
  32. eavmogul
    I find Klout is one measure, but not the be all and end all. It’s a little wild west with no clear standard to gauge against. #eavchat
  33. sallykwitt
    I used to tweet everything on EAV, but I think that my twitter feed was boring then! LOL
  34. danajlange
    Tweeting K & buys really depends on personal #SM strategy. I don’t serve the game, the game serves me. Content target audience #eavchat
  35. FangFeng88
    The shareholder emails are useless to me. RT @danajlange: @sallykwitt I don’t read the emails unless I’m completely bored. #eavchat
  36. sallykwitt
    I was surprised how many people do read shareholder mails, @FangFeng88 – I don’t. I did some experiments sending them, though #eavchat
  37. danajlange
    @sallykwitt I’m just goshing with you. I can’t possibly read 14K twitter follower leads. Use # & lists for reading. #eavchat
  38. mqtodd
    I put zero requirements on myself simply stay Open, Random and Supportive RT @sallykwitt Checking daily buys, thanking? #eavchat
  39. mqtodd
    I love the kind who use Empire Avenue daily & tweet K hard out. Collaborators & connectors whose day will come #eavchat
  40. mqtodd
    OK off to give y`all K from #eavchat a/c & this one. Thanks for the insights!! This online measurement stuff is still brand new
  41. EmpireAve
    Thanks for #eavchat @coachkevette @eavmogul @SteveCassady @sallykwitt @danijellap @dkragen @thomasihall @FangFeng88 @askaaronlee @danajlange
  42. CoachKevette
    TY @EmpireAve & @eavmogul @SteveCassady @sallykwitt @danijellap @dkragen @thomasihall @FangFeng88 @askaaronlee @danajlange for the #eavchat
  43. My thoughts: Klout as a measurement for social influence has been used by many as a relative tool. Empire Avenue utilizes an entirely different approach. Its purpose is not for measuring online influence, but rather social engagement and relationship building. In my own opinion, the two serve different purposes. Effectively taking advantage of them will help you succeed in building your network and expand your influence. 

Empire Avenue’s Century Club

Yesterday, my Empire Avenue Stock is at 99.37. I believe the share price will be in 100’s territory. When your share price reaches 100, you are officially admitted into the “Century Club” on Empire Avenue. I think it’s time for me to summarize my experience with Empire Avenue.

I started Empire Avenue about 4 and half months ago. I have heard the game before I started. At that time, I was checking my Klout scores daily, but have heard some negative comments about Klout. I was having hard time to keep my Klout scores going up. I was pretty active on Twitter and thought I should have better scores. I also tried some other social measurement sites and was not happy with the results. When I found EA through searching online, I thought it may be a good idea to give it a try. How bad could it hurt?

So initially I considered EA as a way of measuring my social activities. As I said, I was pretty active on Twitter at the time and was much less active on Facebook, LinkedIn, and Google +. My stock price went up quickly at beginning just like many other newbies, because my Twitter account looked decent. After the initial drive, my stock stopped growing and there are some days you could see negative. I was totally lost about what happened. Worse, I got sold by some, which drove my stock further south.

I felt panic, just as I had experienced with Klout before. Although I stayed active on Twitter, it didn’t help much on my stock sliding trend. That’s when I decided to add all my social accounts. I added Foursquare, Youtube, LinkedIn, and Flickr. When Google+ was made available, I immediately added it. Also I started this blog at that time. Adding these accounts boosted my social engagement and participation on all different channels. My stock started grow again.

I started asking questions about EA and joined some Facebook groups and EA communities. I started Pinterest about this time. The engagement on Facebook caught attentions of EA vets. I was then invited to join Dom’s Picks and EAs Chat, organized by Des Daughter Diethylstilbestrol and Jeroen van Zelst. These groups help me opening up more interactions with Facebook friends. I also learned a lot about Facebook and EA. Two important lessons I learned are (1) how to select and complete EA missions more responsibly; and (2) how to make new friends in EA and Facebook. By helping others in EA and Facebook, I gained trust from people who I never knew before.

I created my first missions to celebrate Mother’s Day in US (May 10th) by giving 2000 eaves away to anyone. A lot of positive feedback came in. This taught me a lesson, most people are decent and we should trust them to reward good gestures and good will. I then set up a goal to help people’s missions with good cause.

I have to tell you this, on my birthday (May 19th), I replaced my profile photo on all my social channels with the same clean and latest picture. I believe this had also helped a lot in building my social presence. If you can’t choose a photo to show yourself consistently across all your social profiles, how can people trust you?

At this important day of my EA life, I would like to thank the following people for their continuous support.

Des Daughter Diethylstilbestrol
Barry Gumm
Wayne Hurlbert
Jeroen van Zelst
Kamal Bennani
Mary E Haight
Meetu Singhal
Gerrit Bes
Gaye Crispin
Susan Davis Cushing
Kimberly Reynolds
Janet Callaway
AriadnasFantasy Embroidery
Dina J Lindquist
Tina Monod
Amy Lynn
Dubie Bacino
Debra Pearlstein
Liz Strauss

PS. As I was writing this blog, I received Century Club achievement badge.